ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to 

ISBM-Corporate
Smeal College logo
ISBM mobile logo
referral

Horizontal Referrals in B2B Markets (Hada, De Bruyn, and Lilien 2023)

Although horizontal referrals are common in B2B industries, managers must consider several different factors to increase their chances of receiving the best possible referral from a supplier.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Login or register as an academic user
Login or register as
an ISBM Member Company user
Learn more about
becoming an ISBM Member Company

Share

Related articles:

Archives
ISBM mobile logo

Business Building
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

© 2024 ISBM – Institute for the Study of Business Markets

ISBM mobile logo

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

© 2020 ISBM – Institute for the Study of Business Markets

Share: "Horizontal Referrals in B2B Markets (Hada, De Bruyn, and Lilien 2023)" with your followers.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

B2B Pulse Login

Lost your password?

New User Registration

I am an academic user,
and I want to register for B2B Pulse
I am an ISBM corporate member
and I want to register for B2B Pulse
I am not yet an ISBM corporate
Member