Corporate strategy

How B2B Organizations Can Triumph in a Customer-Driven World

In an increasingly customer-driven world, firms must effectively engage in lifecycle revenue marketing.

March 15, 2023

Changing times for small- to mid-sized B2B technology providers: Rethinking the path forward

Just as agile decision-making kept many B2B technology providers afloat during the pandemic, it may also propel them during uncertain economic conditions in the near future.

February 28, 2023

The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective (Nickerson et al. 2022)

Following socially irresponsible behaviors, firms must carefully select what type of CSR efforts to engage in.

January 15, 2023

What Changes Are B2B Marketers Anticipating to Their Budgets Next Year?

As B2B marketers forecast how they will spend their allotted resources in 2023, a recent survey revealed similarities and areas of divergence.

January 8, 2023

5 Predictions for B2B Marketing in 2023

In determining areas of focus for 2023, B2B marketers should emphasize increased digitization of processes.

January 1, 2023

Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice (Heide, Bell, and Tracey 2023)

In interfirm relationships, the identity orientation of each party can impact what type of governance is the most effective.

December 19, 2022

Predictions 2023: Winning B2B Organizations Refocus Around The Customer

With uncertainty surrounding future economic conditions, forward-looking B2B firms may need to become even more customer-focused.

November 24, 2022

Differential Effects of Received Trade Credit and Provided Trade Credit on Firm Value (Astvansh and Jindal, 2022)

Although trade credits are commonplace, recent research suggests that their impact may be asymmetric for those who receive as opposed to provide them.

August 19, 2022

The B2B Sales Leader’s Strategy Guide For Economic Downturns

To weather economic downturns, B2B sales leaders must focus on several key strategic areas.

August 7, 2022

Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction (Umashankar, Bahadir, and Bharadwaj, 2022)

Although mergers and acquisitions can create value for firms, their potentially negative impact on customer satisfaction requires attention.

July 21, 2022

ISBM Pulse: Corporate strategy

Category

Topics

All Archives by Month