About Us

The Institute for the Study of Business Markets (ISBM) is a non-profit research institute situated at the Smeal College of Business at the Pennsylvania State University. The mission of the ISBM is to play a leadership role in advancing the theory and practice of business-to-business (industrial) marketing, and to advance business marketing as a specialized field within the broader marketing discipline.

The ISBM sponsors a biennial academic conference, a biennial PhD camp, a PhD dissertation support competition, periodic special interest workshops, a series of PhD seminars (IPSS—ISBM PhD Seminar Series) available to B2B PhD students globally.

In you are a corporate user looking for our corporate partner, please visit isbm.com

Stefan Wuyts

Director

Professor of Marketing
at the Smeal College of Business at Penn State

J. Andrew Petersen

Associate Director

Associate Professor of Marketing
at the Smeal College of Business at Penn State

Lori Nicolini

Program & Event Manager

Program Coordinator and Event Manager for ISBM
at the Smeal College of Business at Penn State

Johanna Slot headshot

Johanna H. Slot

Editor B2B Pulse

Assistant Professor of Marketing
at the Smeal College of Business at Penn State

Gary L. Lilien

Research Director Emeritus

Distinguished Research Professor of Management Science
at the Smeal College of Business at Penn State

Ralph Oliva

Membership Director Emeritus

Professor of Marketing
at the Smeal College of Business at Penn State