Content Library

Ideation When Social Distancing

Many employees are practicing social distancing by working from home. This new environment prevents the free flow of ideas, especially those originating from informal hallway conversations and coffee breaks. The lack of ideas coming from the organization hurts innovation processes and quite frankly, the main operations and firm practice too. How can we maintain the flow of ideas at a (social) distance? This article offers advice on maintaining connection, interaction, and idea generation in virtual settings.

March 26, 2020

ISBM Marketing in Uncertain Times_front_Page_01

ISBM Thoughtleadership: Marketing in Uncertain Times

In partnership with EMM Group, the corporate ISBM partner has put together the attached tutorial on how marketers should revisit their plans and rapidly assess the major shifts occurring in your marketplace. As marketers, you are well positioned to exert your value and help shape the near-term direction of your firm. The tutorial references several valuable tools assembled into a toolkit that can be sent to you upon your request. In order to receive the toolkit, respond as instructed in this tutorial.

March 25, 2020

Lego toy in clear glass container quarantine

Business Insights from China’s Response to the Coronavirus

Managers lack clear guidance on how to deal with a global disruption such as the current COVID-19 pandemic. This article reports on the results of an analysis of the effects of the Chinese government quarantines on companies and workers. The outcomes of this research offer important lessons for managers. In this study, among others, the authors cover the pandemic’s impact on China’s economy, global trade, production, and pollution. They also identify best practices, ranging from remote working, operational shocks, and the role of an organization in the wider community.

March 24, 2020

A Wake-Up Call for Globalized Supply Chains

Due to the ever increasingly global supply chains, the impact of the disruption caused by the coronavirus contagion is felt worldwide. Industrial industries are particularly affected. Now is the time to rethink the complex interdependencies in our supply chains. In the MIT Sloan Management Review, Professor Willy Shih of the Harvard Business School covers the rationale for global supply chains, and offers managers a number of actions to reassess supply chain risk.

March 21, 2020

Book: Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

In his book ‘Unlocking the Customer Value Chain, Harvard Business School professor Thales Texeira describes how the disruption of an industry is driven by customer behavior rather than technologies. Innovative new business models allow startups to ‘decouple the value chain’ – picking one aspect of an incumbent’s business model and doing it better.

March 20, 2020

Industry Impacts of the Coronavirus Pandemic

The current COVID-19 pandemic is disrupting business and consumer behavior in an unprecedented way. The full consequences of the spread of the coronavirus are still unclear – but we can see that many business sectors are severely impacted by the illness. Many industries face rapid change. Analyists at Business Insider Intelligence and eMarketer have formulated a top three of impact expectations.

March 18, 2020

What Sets Growth Leaders Apart From Growth Laggards?

What distinguishes growth leaders from growth laggards? In this interview, George Day and Gregory P. Shea discuss how organically growing firms successfully attract, nurture, and retain innovation talent. The commitment to innovation is ingrained in a firm’s culture and organizational structures and processes. Innovation talent is drawn to organizations with these characteristics.

March 14, 2020

Book: The Efficiency Paradox: What Big Data Can’t Do

One of the key promises of the internet and big data is increased efficiency: we can improve processes and routines faster than ever before. However, there is a downside. Too much efficiency can kill creativity, which hurts organization innovation and problem solving. In his book ‘The Efficiency Paradox’, Edward Tenner discusses the limits of big data while making the case for serendipity and intuition.

March 12, 2020

Chief Marketer’s B2B Outlook for 2020 – Insights on Lead Generation

Chief Marketer published their B2B Outlook for 2020, focusing especially on lead generation by B2B marketers. It includes data from a survey conducted in 2019 among 167 senior marketers (CMO, VP of marketing, director of marketing, etc.) who work for B2B companies.

January 15, 2020

The Tyranny of Key Accounts

In this article, Gerry Katz discusses one of the most common traps in all of New Product Development: the conflict between responsiveness to your biggest and most important customers versus the need to address the wider needs of the market-at-large. Katz observes that, in too many cases, companies’ product development pipelines are clogged with projects to develop custom products for key accounts, and that this diverts time, attention, and resources from longer term projects that might result in far more innovative and profitable products. At the conclusion, he offers a sobering set of recommendations to avoid this trap.

March 22, 2018

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