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ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
Incremental adjustments post-pandemic may ultimately prove less prudent than transformative initiatives that can re-orient business practices.
The B2B companies that focus on providing effective digital customer experiences will reap the rewards of an increasingly online B2B buying process.
Cost-cutting initiatives for B2B firms should focus on reorienting resources toward business practices that create customer value.
While B2B suppliers often feel that they must compete on price alone, they have an ability to extract a higher price from their B2B customers and provide greater customer value by focusing on all of the offerings that they provide.
Although business-to-business settings provide ample opportunity for research that uses experiments, they are seldom used. Approaches for integrating experimental insights into research is discussed.
As consumers become more aware of data gathering efforts by firms, companies have been forced to evolve in their data analytics efforts. The article highlights current developments in the data analytics domain.
As digital marketing trends continue to evolve, Altimeter provides an overview of results following a survey of senior digital marketers. The findings outline current and future areas of focus for digital marketers.
As firms face disruptive events in the marketplace, they must be prepared to adapt. Oftentimes, adapting necessitates a “pivot” in how firms operate across multiple dimensions.
Trends in the B2B world allow customers to continuously evaluate their relationships with their suppliers. Reacquiring lost customers can often be rewarding for B2B suppliers. The article outlines several customer reacquisition building blocks.
The pandemic has caused a shift to remote work, which, surprisingly, has led to stable or increased productivity for many companies. However, many now suffer from decreased innovation, an issue that can be addressed with creative solutions that foster collaboration.
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