ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
Successful B2B companies seamlessly implement omnichannel customer experiences.
Demand squads can help create agile cross-functional teams comprised of marketing, sales, and customer success personnel.
Although buyers increasingly report prioritizing sustainable products and services, they are often underwhelmed by seller offerings.
B2B brand investments can attract purchasers and lower customer churn.
B2B e-commerce reached $23.4 trillion in global sales last year.
McKinsey & Company has identified 15 technology trends for 2024.
Companies are investing more in B2B events, with an increased emphasis on smaller, in-person gatherings.
To make the case for sustainable business processes, managers can take one of three approaches.
An emphasis on leadership, distinctiveness, and functional benefits can help B2B brands achieve pricing power.
© 2024 ISBM – Institute for the Study of Business Markets
484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu
© 2020 ISBM – Institute for the Study of Business Markets