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The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
Several marketing trends are worth following in 2021 in the B2B domain.
Midsize B2B firms must address key challenges to be able to compete with larger organizations.
The COVID-19 pandemic has forced buyers and sellers to shift a significant amount of their interactions to online platforms, with a recent study by McKinsey
The use of artificial intelligence in B2B sales can bring new agility to decision-making.
The COVID-19 pandemic has necessitated the creation of B2B e-commerce platforms.
The COVID-19 pandemic has accelerated a shift from analog processes to automated and digital-first engagements with customers, a process outlined by Gartner. Mike Dickerson highlights
CEOs can impact sales in B2B settings, but their roles in the sales process must be carefully managed.
Incremental adjustments post-pandemic may ultimately prove less prudent than transformative initiatives that can re-orient business practices.
The B2B companies that focus on providing effective digital customer experiences will reap the rewards of an increasingly online B2B buying process.
Cost-cutting initiatives for B2B firms should focus on reorienting resources toward business practices that create customer value.
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