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The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
Video advertising is a tool that savvy B2B firms should consider utilizing even more in 2023.
As B2B marketers forecast how they will spend their allotted resources in 2023, a recent survey revealed similarities and areas of divergence.
In determining areas of focus for 2023, B2B marketers should emphasize increased digitization of processes.
In B2B industries, reducing customer purchasing effort can be a key contributor to future growth.
As more and more buyers opt to utilize firm-generated content online over traditional in-person information gathering with salespeople, crafting engaging content is more important than ever.
A survey of 50 global B2B leaders revealed five key strategies that can ensure a successful sales future.
With uncertainty surrounding future economic conditions, forward-looking B2B firms may need to become even more customer-focused.
B2B buyer behavior has changed radically over the past few years, requiring firms to develop increased selling sophistication.
Investments in firstline sales managers, sales transformation initiatives, and e-commerce are three critical areas of emphasis for B2B firms.
To effectively use marketing technologies, a close collaboration must be formed between marketing and information technology groups within an organization.
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