ISBM Fellows
The “ISBM Fellows” program provides even more opportunities to ask top researchers specific questions about their business marketing problems and opportunities. As thought leaders in specific business marketing topics, all ISBM Distinguished Research Fellows—scholars at leading universities—have strong track records consulting to businesses around the globe, in addition to their extensive teaching and publishing activities. They know and respect real-world business management and leading-edge solutions, and they are dedicated to applying their knowledge to actual marketing problems and opportunities.
| Title | Description |
|---|---|
| Ahearne, Michael | University of Houston: Salespeople and Sales Organization Performance |
| Anderson, James C. | Northwestern University: Value-Based Marketing, Discernment |
| Bharadwaj, Sundar | University of Georgia: Marketing Strategy, Performance and Metrics, Customer Management, Innovation, Marketing-Finance Interface, Branding and Brand Management & Strategy |
| Cooper, Robert G. | McMaster University: New Offering Processes, Stage Gate |
| Day, George S. | University of Pennsylvania: Competitive Strategies, New Product Development, Marketing Management, Strategic Planning |
| Fahey, Liam | Babson College & Leadership Forum, Inc.: Competitive Strategy |
| Gopalakrishna, Srinath | University of Missouri: B2B Marketing & Sales Management; Business Tradr Shows |
| Grewal, Rajdeep | University of North Carolina: Strategic Marketing, Inter-firm Relationships |
| Griffin, Abbie | University of Utah: Voice of the Customer |
| Houston, Mark | Texas Christian University: Entertainment Product Success, Innovation/Technology Management, Product Development, Channels/Relationship Marketing |
| Jap, Sandy D. | Emory University: Partnering, Relationship Management, Distribution Channels and Routes-to-Market Strategy, Industrial Sourcing, Procurement |
| Jaworski, Bernie | Claremont Graduate University: Leadership, Strategy, and Client Management |
| Joachimsthaler, Erich | Vivaldi_: Brands, Innovation, Leveraging New Growth Opportunities, and Marketing Strategies |
| Johnston, Wesley J. | Georgia State University: Key Account Management/Salesforce Management, Customer Relation Management |
| Kohli, Ajay K. | Georgia Tech: Market Orientation, Sales Orientation |
| Kumar, V | St. John’s University: New Product Management, Marketing Models, Database Marketing, Customer Relationship Management, Marketing Intelligence, Marketing Strategy |
| Lilien, Gary L. | Penn State: Segmentation, Targeting, Positioning |
| Narayandas, Das | Harvard Business School: B-to-B Marketing Strategy/Loyalty |
| Narus, James | Wake Forest University: Channel Strategy |
| Palmatier, Robert | University of Washington: Marketing Strategy and Sales |
| Sawhney, Mohan | Northwestern University: Business Innovation, Technology Marketing, New Media, Digital Marketing, Engagement Marketing |
| Scheer, Lisa K. | University of Missouri: Relationships, Trust, Loyalty, Strategy |
| Schultz, Don E. (deceased) | Northwestern University: Integrated Marketing Communications |
| Sheth, Jagdish | Emory University: Segmentation Marketing/Strategy |
| Spekman, Robert E. | University of Virginia: Alliances |
| Srinivasan, Raji | University of Texas at Austin: Marketing Metrics, Organizational Innovation, New Product Development |
| Srivastava, Rajendra K. | Indian School of Business: B-to-B Branding, Marketing Return on Investment |
| Tellis, Gerard J. | University of Southern California: Innovation, Advertising, New Products, Market Entry |
| Thomas, Robert J. | Georgetown University: Segmentation Marketing, New Product Development |
| Weitz, Barton (deceased) | University of Florida: Sales Management |
| Wiersema, Fred | Business Strategist: Customer Intimacy, Leadership |
| Zoltners, Andris A. | Northwestern University: Sales Force Strategy and Management |