ISBM B2B Research Webinar Series

B2B Research Webinar Series

A webinar venue for B2B marketing doctoral students and researchers to present their research and receive valuable feedback from ISBM’s global network of renowned B2B researchers and experts.

Based on interest, ISBM will offer these webinar opportunities once a month.

These 1 hour webinars will offer an opportunity for doctoral students or academic scholars who are new to the field to present their research for about 30 minutes. Then a more senior scholar or expert in the domain will be a discussant for approximately 10-15 minutes and will provide feedback on the research. The remainder of the hour will be held for Q&A between the attendees and the presenter. 

If you have interest in presenting your research or in being a discussant for a future B2B Research Webinar, please contact Andrew Petersen or Lori Nicolini directly at ISBM.

Andrew Petersen, Associate Director (

Lori Nicolini, Program Coordinator (

Upcoming Webinars:

Fractional CMO's - What are they and when may they be best used?

Presented By:  Sebastian Hohenberg, Assistant Professor of Marketing, The University of Texas at Austin

Webinar Date:  May 28, 2021

Time:  Noon – 1:00PM ET

About the Presenter:  Professor Hohenberg’s primary research interests are:  sales strategy & steering; marketing strategy; marketing excellence; and marketing & new technologies and innovation. He is the co-author of “Marketing Excellence:  Nature, Measurement, and Investor Valuations” in the Journal of Marketing (2020, Vol 84(4) 1-22).

Manufacturer-Retailer Relationships and the Distribution of New Products

Presented By:  Bowen Luo, PhD Candidate,  University of Rochester

Webinar Date:  June 11, 2021

Time:  Noon – 1:00PM ET

About the Presenter:  Bowen’s primary research interests are: quantitative marketing, vertical relationships and channels, and advertising.  She completed her Research Master in Economics from Tilburg University, and her Bachelor of Science in Mathematics from The University of Hong Kong.

Direct and Spillover Effects of Product Recalls in Secondary Business-to-Business Markets

Presented By:  Khimendra Singh, PhD Candidate,  University of North Carolina

Webinar Date:  July 9, 2021

Time:  Noon – 1:00PM ET

About the Presenter:  Khimendra’s primary research interests are: adverse event, digital marketing, electric vehicle industry, and political advertising.  He has an MBA, Business Administration and Management from ESSEC Business School and completed his B.Tech from The Indian Institute of Technology, Madras.

Past Webinars:

Organizing for Innovation: B2B Projects, Task Configuration, and Outcomes

Presented By:  

Elham Ghazimatin, Assistant Professor of Marketing, The University of Stavanger (UiS)

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When Does Acquiring an International Marketing Joint Venture Create Shareholder Value for and Emerging Market Firm?

Presented By:  

Kiran Pedada, Assistant Professor of Marketing, Indian School of Business

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Additional ISBM B2B Webinar Presentations can be viewed in ISBM’s B2B Pulse

  • Automating the B2B Salesperson Pricing Decisions:  A Human-Machine Hybrid Approach, Yael Karlinsky Shichor, Assistant Professor of Marketing, Northeastern University
  • Customer Concentration and Firm Performance: Insights From A Cross-Disciplinary Meta-Analysis, Ljubomir Pupovac, Lecturer, UNSW Business School
  • A Structural Model of a Multitasking Salesforce: Multidimensional Incentives and Job Design​, Minkyung Kim, Assistant Professor of Marketing, UNC Chapel Hill
  • Implementing Marketing Strategy Changes: Minimizing Channel Partners Negative Responses, Divya Anand, Doctoral Candidate, University of Missouri
  • Alliance Portfolio Distance and Its Influence on IPO Performance​, Shilpa Somraj, Doctoral Candidate, University of Nebraska-Lincoln