ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
AI can assist with a multitude of tasks during the fuzzy front end.
The rise of generative artificial intelligence has changed how firms create their own content and how they monitor content that appears on search engines.
For both qualitative and quantitative research tasks, LLMs are a significant resource for human researchers.
The often employed Stage-Gate system can be enhanced by considering sustainability-related aspects of new product development.
Although AI possesses the potential to assist in the NPD process, implementation rates are often low.
Although investments in systematic marketing increase firm valuation for early stage B2B start-ups, recent research finds that fewer than half choose to invest in it.
A recent survey of ISBM member firms revealed that AI adoption is poised to grow.
Although B2B sellers frequently offer discounts to targeted buyers, they may unknowingly be sacrificing profit from other buyers.
In business markets, the impact of advertising can have a long-run impact on the purchasing of new products.
Although B2B marketing expenditures are expected to continue to grow over the next five years, the ways in which firms intend to spend their budgets vary significantly.
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