
Revolution or Evolution: A Study of the Adoption of AI in New-Product Development
A recent survey of ISBM member firms revealed that AI adoption is poised to grow.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
A recent survey of ISBM member firms revealed that AI adoption is poised to grow.
Although B2B sellers frequently offer discounts to targeted buyers, they may unknowingly be sacrificing profit from other buyers.
In business markets, the impact of advertising can have a long-run impact on the purchasing of new products.
Although B2B marketing expenditures are expected to continue to grow over the next five years, the ways in which firms intend to spend their budgets vary significantly.
Leading companies producing complex and innovative cyber-physical products follow a three-phased process.
Although most firms strive to receive positive customer references, the elements within each reference can drastically change their impact on firm value.
Although effective customer journey management can increase firm performance, how it is achieved can be costly.
Although horizontal referrals are common in B2B industries, managers must consider several different factors to increase their chances of receiving the best possible referral from a supplier.
With the rise of group purchasing organizations, determining the optimal relationship between buyers and sellers has become an even greater challenge.
Following socially irresponsible behaviors, firms must carefully select what type of CSR efforts to engage in.
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