![relationship](https://isbm.org/wp-content/uploads/2023/02/pexels-sora-shimazaki-5668842-scaled-e1676402931456-300x175.jpg)
Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets (Kumar et al. 2023)
With the rise of group purchasing organizations, determining the optimal relationship between buyers and sellers has become an even greater challenge.