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Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice (Heide, Bell, and Tracey 2023)

December 19, 2022

In interfirm relationships, the identity orientation of each party can impact what type of governance is the most effective.

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Tags: organizational identity, governance
Category: Curated B2B Research
Topics: Corporate strategy, Interfirm relationships

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Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice (Heide, Bell, and Tracey 2023)

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Related articles:

Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets (Kumar et al. 2023)

Marketing Experience of CEOs and Corporate Social Performance (Janani et al. 2022)

Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets (Homburg, Vomberg , and Muehlhaeuser 2020)

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