ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to

The Opportunities and Costs of Highly Involved Organizational Buyers (McClure et al. 2022)

June 17, 2022

Having highly involved organizational buyers can impact financial outcomes for B2B firms.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Tags: b2b buying, buyer-seller relationships
Category: Curated B2B Research
Topics: Buying and procurement

B2B Sales Teams Can’t Afford to Ignore Midsize Customers

May 28, 2023

What Do Your B2B Customers Really Want?

March 25, 2023

B2B Marketing Success Hinges On Understanding Buyer Behavior

November 15, 2022

The Opportunities and Costs of Highly Involved Organizational Buyers (McClure et al. 2022)

Share

Related articles:

B2B Sales Teams Can’t Afford to Ignore Midsize Customers

What Do Your B2B Customers Really Want?

B2B Marketing Success Hinges On Understanding Buyer Behavior

Archives

Share: "The Opportunities and Costs of Highly Involved Organizational Buyers (McClure et al. 2022)" with your followers.

B2B Pulse Login

New User Registration