ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
B2B buyers continue to prefer self-service buying experiences.
Energy and materials companies are increasingly investing in e-commerce and generative artificial intelligence.
B2B marketplaces can provide exciting opportunities and challenging governance choices.
From evaluating potential buyers to providing real-time research assistance, the use cases for generative AI continue to grow.
B2B buyers are increasingly seeking energy solutions that provide security, reliability, decarbonization, and lower costs.
AI can identify market opportunities, personalize content, customize pricing, automate selling tasks, and improve workforce performance.
B2B firms that implement genAI into their go-to-market functions successfully augment, automate, reimagine workflows, and drive transformational change.
Over one-third of B2B buyers are willing to change suppliers today if their sustainability needs are not met.
Companies continue to increase the number of ways they use genAI to personalize buyer experiences.
By 2025, 80% of B2B sales transactions may take place online, with many buyers preferring to take their own circuitous routes when making purchases.
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