ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to 

ISBM Pulse: Buying and procurement

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computer chip

On Black Swan Events in the Semiconductor Industry

The influence of the COVID-19 pandemic on the electronics industry is far reaching – and especially significant on the semiconductor industry. Deloitte covers the pandemic and describes how COVID-19 might become a black swan event – an unpredictable evens with potentially severe consequences. The report describes how the current crisis might drive the semiconductor industry to transform its global supply chain. 

Penn State’s Center of Supply Chain Research COVID-19 Resources

One of the research institutes at the Smeal College of Business at Penn State is the Center for Supply Chain Research (CSCR). The CSCR website offers a wealth of COVID-19 resources focused on supply chain management, including weekly presentations and recordings, as well as a curated collection of websites, research, and recordings.

Multicolored globe

A Wake-Up Call for Globalized Supply Chains

Due to the ever increasingly global supply chains, the impact of the disruption caused by the coronavirus contagion is felt worldwide. Industrial industries are particularly affected. Now is the time to rethink the complex interdependencies in our supply chains. In the MIT Sloan Management Review, Professor Willy Shih of the Harvard Business School covers the rationale for global supply chains, and offers managers a number of actions to reassess supply chain risk.

Sky scrapers

The Organizational Buying Center: Innovation, Knowledge Management and Brand

Management of the organizational buying center (OBC) is among the fastest-changing aspects of contemporary business and marketing. Driven largely by rapid technological innovation and the dispersion of global management teams, OBC management has evolved in many ways since its inception more than 40 years ago in the marketing literature. The purpose of this chapter is to review existing OBC knowledge and to identify the most critical practice and research issues facing OBC managers and theorists alike.


The Challenges Online Supply Management Tools Pose for B2B Marketers (James Narus & Michelle Steward)

This presentation reports on the results from a series of over 75 personal interviews and from over 1500 completed electronic questionnaires gathered from purchasing and supply managers in a variety of industries across the US. Based on the findings, the most commonly used tools and related analyses customer managers employ in major stages of the buying process are identified and discussed in detail.

Marketing and Procurement (Amy Haney)

In this presentation, the role of strategic sourcing and category management at Abbott Labs is presented. The 5-points of purpose have a special role in Abbott Labs’ procurement strategy.