Omnichannel in B2B sales: The new normal in a year that has been anything but
An omnichannel approach is the way of the future and the way of the present in B2B industries.
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ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
An omnichannel approach is the way of the future and the way of the present in B2B industries.
The COVID-19 pandemic has forced buyers and sellers to shift a significant amount of their interactions to online platforms, with
The COVID-19 pandemic has necessitated the creation of B2B e-commerce platforms.
CEOs can impact sales in B2B settings, but their roles in the sales process must be carefully managed.
The B2B companies that focus on providing effective digital customer experiences will reap the rewards of an increasingly online B2B buying process.
While B2B suppliers often feel that they must compete on price alone, they have an ability to extract a higher price from their B2B customers and provide greater customer value by focusing on all of the offerings that they provide.
Business-to-business (B2B) buyers often rely on online reviews to make purchasing decisions. However, the impact of a positive or negative review can often vary depending on if the review is written on an internal or external channel.
When responding to a Request for Proposal (RFP) in both the public and the private sector, suppliers’ access to buyers is often restricted due to law and informal rules of engagement. The authors term these buyers ‘barricaded buyers’. Despite having limited access to these individuals, suppliers can still increase their competitiveness and selection likelihood when selling to barricaded buyers.
McKinsey has published about how COVID-19 is affecting consumer behavior in five main ways. Review their findings across 45 countries.
The unexpected nature showed how many firms were not ready for supply chain disruptions. B2B marketplaces may offer solutions in the reassessment and reconfiguration of supply chains. B2B marketplaces are often building tailored workflow software, which offers the potential for streamlining procurement processes. This article, published on Medium, discusses tailored workflows on three marketplaces: Laserhub, Faire, and Zageno.
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