ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

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Reimagine B2B Marketing & Building Your Own Action Agenda (Jerry Wind)

Speaker(s): Jerry Wind
Presentation Date: September 2017
In this presentation, Jerry Wind reimagines B2B marketing by challenging the mental models of the industry and academia, and our collective values. 

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