HR – ISBM

A Five-Step Guide to Improving Your Employer Brand

Improving your brand as an employer requires emphasizing several internal and external processes.

April 15, 2024

B2B Brand Investments Are Increasing, But Maybe Not Where You Think

The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.

October 1, 2023

In B2B, Being Good Is Good for Business

B2B buyer preferences continue to shift in favor of suppliers who practice societally “good” business.

August 20, 2023

Capturing the Opportunity in B2B Services – A Pathway to Better Returns

As the demand for B2B services grows, so do the challenges for new entrants providing them.

July 23, 2023

State of B2B Marketing Report

The “Great Resignation,” a term coined to describe the uncharacteristically high rate of employees voluntary resigning from their jobs, has

March 29, 2022

How To Crack The Code On B2B Recruiting

Organizations that are hyper-focused on their customers may also reap the benefits of more enthusiastic job recommendations from their employees.

September 24, 2021

What Sets Growth Leaders Apart From Growth Laggards?

What distinguishes growth leaders from growth laggards? In this interview, George Day and Gregory P. Shea discuss how organically growing firms successfully attract, nurture, and retain innovation talent. The commitment to innovation is ingrained in a firm’s culture and organizational structures and processes. Innovation talent is drawn to organizations with these characteristics.

July 13, 2020

Diversity Training: Does it Remedy Unconscious Bias?

Racism has, unfortunately, affected businesses for years. Customers, employees, managers, and CEOs all may find themselves in situations in which racism plays a role. Many companies consider sending their employees to a diversity training. But are these diversity programs effective? This article from Knowledge at Wharton – from 2018, but more current than ever – discusses unconscious bias and ways to combat it.

June 24, 2020

McKinsey: Diversity Wins: How Inclusion Matters

A report published by McKinsey (in May) on inclusion is highly relevant right now. In this report, McKinsey discusses the business case for inclusion and diversity. This report discussed concrete steps companies should take in order to increase diversity among their talent. In this report, four short case studies are included as well (Citigroup, Pentair, Target, and Lockheed Martin).

June 10, 2020

Ideation When Social Distancing

Many employees are practicing social distancing by working from home. This new environment prevents the free flow of ideas, especially those originating from informal hallway conversations and coffee breaks. The lack of ideas coming from the organization hurts innovation processes and quite frankly, the main operations and firm practice too. How can we maintain the flow of ideas at a (social) distance? This article offers advice on maintaining connection, interaction, and idea generation in virtual settings.

March 26, 2020

ISBM Pulse: HR

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