ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
By becoming “customer-obsessed,” B2B firms can be better oriented for future growth and value creation.
With uncertainty surrounding future economic conditions, forward-looking B2B firms may need to become even more customer-focused.
Although many firms are inclined to decrease investments during economic downturns, investing in brand purpose may be a more prudent strategy.
Although the COVID-19 pandemic accelerated the rate at which B2B companies adopted hybrid selling approaches, the effectiveness of these methods suggests that they are here to say.
Although trade credits are commonplace, recent research suggests that their impact may be asymmetric for those who receive as opposed to provide them.
Although mergers and acquisitions can create value for firms, their potentially negative impact on customer satisfaction requires attention.
As B2B firms continue to explore ways to grow, investing in green products may become an increasingly viable strategy.
CEOs with prior marketing experience can prove particularly effective at enhancing corporate social performance.
Although many applications of the metaverse have been provided in B2C contexts, the potential impact of an engaging virtual environment can also be significant for B2B companies.
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