An Unconstrained Future: How Generative AI could Reshape B2B Sales
Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.
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Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.
Companies continue to increase the number of ways they use genAI to personalize buyer experiences.
By 2025, 80% of B2B sales transactions may take place online, with many buyers preferring to take their own circuitous routes when making purchases.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
Successful B2B companies seamlessly implement omnichannel customer experiences.
Demand squads can help create agile cross-functional teams comprised of marketing, sales, and customer success personnel.
B2B brand investments can attract purchasers and lower customer churn.
B2B e-commerce reached $23.4 trillion in global sales last year.
In a recent report, marketing outperformed blogs, customer success stories, and case studies.
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
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