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Top performing B2B companies have integrated AI across many processes.
B2B marketplaces can provide exciting opportunities and challenging governance choices.
From evaluating potential buyers to providing real-time research assistance, the use cases for generative AI continue to grow.
AI can identify market opportunities, personalize content, customize pricing, automate selling tasks, and improve workforce performance.
The rise of generative artificial intelligence has changed how firms create their own content and how they monitor content that appears on search engines.
B2B firms that implement genAI into their go-to-market functions successfully augment, automate, reimagine workflows, and drive transformational change.
Raising brand awareness and top of funnel performance has been the most important factor in determining future strategy for B2B marketers in 2024.
There is a tremendous gap between C-suite perceptions of sales and marketing alignment and that of professionals across both functions.
Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.
Companies continue to increase the number of ways they use genAI to personalize buyer experiences.
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