Seven Ways to Use GenAI for B2B Personalization
Companies continue to increase the number of ways they use genAI to personalize buyer experiences.
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Companies continue to increase the number of ways they use genAI to personalize buyer experiences.
By 2025, 80% of B2B sales transactions may take place online, with many buyers preferring to take their own circuitous routes when making purchases.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
Demand squads can help create agile cross-functional teams comprised of marketing, sales, and customer success personnel.
B2B e-commerce reached $23.4 trillion in global sales last year.
Firms can evaluate the state of their B2B relationships by measuring customer health.
Over 60% of organizations report plans to increase technology spending in 2024.
Although investments in systematic marketing increase firm valuation for early stage B2B start-ups, recent research finds that fewer than half choose to invest in it.
B2B event marketing can be improved through the use of artificial intelligence.
Across several product categories, the importance of B2B brands in driving sales continues to grow.
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