ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Attendee preferences for B2B events continue to evolve following the increased digitization brought forth by the COVID-19 pandemic.
Energy and materials companies are increasingly investing in e-commerce and generative artificial intelligence.
B2B marketers may be spending too much on production and too little on reaching customers.
Over half of recently surveyed companies plan to increase telecommunications and technology spending this year.
Over one-third of B2B buyers are willing to change suppliers today if their sustainability needs are not met.
There is a tremendous gap between C-suite perceptions of sales and marketing alignment and that of professionals across both functions.
Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.
Companies continue to increase the number of ways they use genAI to personalize buyer experiences.
By 2025, 80% of B2B sales transactions may take place online, with many buyers preferring to take their own circuitous routes when making purchases.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
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