ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to

B2B Research Webinar Series – 1. Branding in B2B Firms & 2. B2B E-Commerce

Speaker(s): Kevin Lane Keller and Venkatesh Shankar

Presentation Date: November 2021

This presentation is on two B2B Handbook Chapters: Branding in B2B Firms (Kevin Lane Keller & Philip Kotler) and B2B E-Commerce (Venkatesh Shankar) on November 19, 2021.

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