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Why Difference Matters for B2B Marketers
An emphasis on leadership, distinctiveness, and functional benefits can help B2B brands achieve pricing power.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
An emphasis on leadership, distinctiveness, and functional benefits can help B2B brands achieve pricing power.
93% of customers think that influencer marketing helps achieve business goals.
In a recent report, marketing outperformed blogs, customer success stories, and case studies.
Although B2B advertising is generally perceived as more rational than emotional, brands are seeing benefits to emphasizing emotionality.
Improving your brand as an employer requires emphasizing several internal and external processes.
Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary.
B2B thought leadership is an increasingly effective way to demonstrate value to customers.
Across several product categories, the importance of B2B brands in driving sales continues to grow.
Generative AI is a powerful tool that requires guidelines, careful data considerations, and human connections.
As B2B advertising budgets continue to rise, marketers will have more resources than ever to target specific audiences.
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