ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Although sustainability continues to drive B2B growth, many companies still struggle to understand the sustainability needs of buyers.
Video content can help B2B brands stand out in a crowded search environment.
High-growth B2B companies focus on multichannel efforts across the buying cycle.
A survey of 1,500 B2B thought leaders revealed that building trust through video content creation is a critical goal.
The increased reliance of buyers on AI-curated research results requires sellers to re-think their content strategies.
B2B marketers may be spending too much on production and too little on reaching customers.
Currently, B2B marketers are using AI primarily to gather better data and insights, increase efficiency, and achieve time savings.
The rise of generative artificial intelligence has changed how firms create their own content and how they monitor content that appears on search engines.
Lee Lazarus presents the Power of Business Storytelling at the Marketing Excellence Roundtable 12/18/24.
Raising brand awareness and top of funnel performance has been the most important factor in determining future strategy for B2B marketers in 2024.
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