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The Growing Importance of Audience Data in B2B Marketing

November 12, 2023

As B2B advertising budgets continue to rise, marketers will have more resources than ever to target specific audiences.

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Tags: digital, omnichannel, prospects, personalization, b2b, LinkedIn, customers, spending, mobile devices, audience, audience data, streaming, privacy, regulations
Category: Business Readings
Topics: sales and marketing, E-commerce, Digital Marketing, Analytics and market research, Branding, advertising, and promotion, Corporate strategy, Social media

The Growing Importance of Audience Data in B2B Marketing

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