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ISBM Pulse: Business Readings

How B2B Organizations Can Triumph in a Customer-Driven World

In an increasingly customer-driven world, firms must effectively engage in lifecycle revenue marketing.

March 15, 2023

The State of Chatbots in B2B Demand Generation

Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates.

March 7, 2023

Changing times for small- to mid-sized B2B technology providers: Rethinking the path forward

Just as agile decision-making kept many B2B technology providers afloat during the pandemic, it may also propel them during uncertain economic conditions in the near future.

February 28, 2023

B2B Business Branding

A critical disconnect exists between what customers report caring about and what B2B firms emphasize in their branding efforts.

February 10, 2023

Setting Your B2B Sales Strategy in a Downturn

As economic conditions worsen, B2B firms must consciously reallocate resources to high-performing areas.

February 1, 2023

How B2B Marketers are Employing Video Advertising

Video advertising is a tool that savvy B2B firms should consider utilizing even more in 2023.

January 22, 2023

What Changes Are B2B Marketers Anticipating to Their Budgets Next Year?

As B2B marketers forecast how they will spend their allotted resources in 2023, a recent survey revealed similarities and areas of divergence.

January 8, 2023

5 Predictions for B2B Marketing in 2023

In determining areas of focus for 2023, B2B marketers should emphasize increased digitization of processes.

January 1, 2023

Here’s What Really Builds Customer Loyalty in the B2B Industry

In B2B industries, reducing customer purchasing effort can be a key contributor to future growth.

December 25, 2022

To elevate the B2B customer experience, partner with a content agency

As more and more buyers opt to utilize firm-generated content online over traditional in-person information gathering with salespeople, crafting engaging content is more important than ever.

December 12, 2022

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ISBM Pulse: Business Readings

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