ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
A recent webinar by Bain & Company outlined how B2B firms can grow successfully given 2025’s many challenges.
Top performing B2B companies have integrated AI across many processes.
B2B marketplaces can provide exciting opportunities and challenging governance choices.
B2B marketers may be spending too much on production and too little on reaching customers.
From evaluating potential buyers to providing real-time research assistance, the use cases for generative AI continue to grow.
B2B buyers are increasingly seeking energy solutions that provide security, reliability, decarbonization, and lower costs.
Over half of recently surveyed companies plan to increase telecommunications and technology spending this year.
AI can identify market opportunities, personalize content, customize pricing, automate selling tasks, and improve workforce performance.
Currently, B2B marketers are using AI primarily to gather better data and insights, increase efficiency, and achieve time savings.
B2B firms that implement genAI into their go-to-market functions successfully augment, automate, reimagine workflows, and drive transformational change.
© 2024 ISBM – Institute for the Study of Business Markets
484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu
© 2020 ISBM – Institute for the Study of Business Markets