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ISBM Pulse: Business Readings

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prediction

Predictions 2022: This Is A Year To Be Bold

The rapid changes in the B2B landscape brought forth by the COVID-19 pandemic will continue in 2022, with Forrester making five key predictions relevant to business leaders.

sales

Three Ways to Sell Value in B2B Markets

Instead of opting for a one-size-fits-all approach to value-based selling, firms may be better served by adopting product-, customer process-, or performance-centric approaches.