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ISBM Pulse: Business Readings

4 Strategies for B2B Marketers to Increase ROI During the Economic Downturn

B2B marketers can optimize their short-term resource allocation in four key ways during economic downturns.

September 24, 2023

B2B Keyword Research: A Comprehensive Guide

While developing keyword targets is challenging in B2B industries, several publicly-available sources can provide valuable suggestions.

September 17, 2023

How To Scale Your B2B Google Ads Strategy Across Multiple Languages And Regions

The digitization of B2B selling opens unprecedented international opportunities if accompanying paid search strategies are localized.

September 3, 2023

In B2B, Being Good Is Good for Business

B2B buyer preferences continue to shift in favor of suppliers who practice societally “good” business.

August 20, 2023

The eB2B Opportunity for Consumer-Packaged-Goods Manufacturers

The rise of eB2B retailers opens up an exciting opportunity for collaboration with CPG manufacturers.

August 6, 2023

Capturing the Opportunity in B2B Services – A Pathway to Better Returns

As the demand for B2B services grows, so do the challenges for new entrants providing them.

July 23, 2023

Forrester Unveils Customer-Obsessed Growth Engine at its B2B Summit

The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.

July 16, 2023

Leveraging Growth Analytics for B2B Sales

In both favorable and unfavorable market conditions, B2B firms that embrace growth analytics are better poised for success.

July 9, 2023

Making Sense of Influencer Marketing for B2B Brands

By 2035, more buyers will become aware of brands through influencer marketing than via traditional search engines. Many B2B firms are preparing for this shift.

July 2, 2023

The B2B Marketing Benchmark: A Global Look at the State of B2B Marketing

A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years.

June 19, 2023

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ISBM Pulse: Business Readings

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