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ISBM Pulse: Business Readings

What’s Next In B2B Content? Five Important Focus Areas For 2022

Forbes outlines several important “calls to action” for B2B marketers in 2022.

January 30, 2022

B2B sales: Omnichannel everywhere, every time

The utilization of omnichannel approaches post-pandemic continues to grow and change the B2B buying landscape.

January 14, 2022

B2B commercial analytics: What outperformers do

B2B firms that outperform their peers in predictive analytics share four key characteristics.

January 1, 2022

Global B2B E-commerce Market Outlook to 2028

Trends in B2B markets indicate that the COVID-19-related growth in e-commerce will continue for years to come.

December 26, 2021

Implementing a digital transformation at industrial companies

Although the benefits of digital transformation efforts may be substantial for industrial companies, several key steps must be considered for successful implementation.

December 13, 2021

Unlocking “Pipeline Gridlock:” Effective Portfolio Management is the Key

Firms must devote resources to managing new product portfolios and make decisions to cut their losses on once-promising initiatives.

December 7, 2021

Creating strong digital B2B channels at industrial companies

B2B firms must consider several key factors before investing into the digital self-service channels that buyers are increasingly demanding.

December 3, 2021

How to Build Better B2B Relationships In The Virtual Age

Building strong relationships between buyers and sellers through an online medium is a significant challenge that can be tackled in three steps.

November 30, 2021

Revenue Era 2.0 – Why B2B Purchasing Looks More Like B2C Post Pandemic

For B2B firms, the importance of customer convenience considerations will continue to grow post-pandemic.

November 5, 2021

Predictions 2022: This Is A Year To Be Bold

The rapid changes in the B2B landscape brought forth by the COVID-19 pandemic will continue in 2022, with Forrester making five key predictions relevant to business leaders.

November 1, 2021

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ISBM Pulse: Business Readings

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