ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
B2B marketers may be spending too much on production and too little on reaching customers.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
93% of customers think that influencer marketing helps achieve business goals.
As B2B advertising budgets continue to rise, marketers will have more resources than ever to target specific audiences.
A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years.
Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates.
Video advertising is a tool that savvy B2B firms should consider utilizing even more in 2023.
Can you document your lead generation from social media? Beyond awareness, can you measure the financial impact from social media engagement? Brian Graves shares the examples and tangible successes from a dedicated, consistent social media program at Romeo Rim.
In this presentation, Amy Balliett the CEO of Killer Visual Strategies and leading expert in visual communication, will shed light on the subtle visual elements that could drastically impact user experience, customer conversions, and product flow. She’ll share how to plan for future expectations while grounding your work in the unmovable constants that fuel our own psychological response to experience design and marketing.
The COVID-19 crisis affects many functions of an organization. Focusing on messaging, Godfrey formulated advice on how to adapt communication. Varying from email campaigns to (virtual) sales calls and social media plans, both content and tone require attention. The advice has been summarized by five tips.
© 2024 ISBM – Institute for the Study of Business Markets
484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu
© 2020 ISBM – Institute for the Study of Business Markets