Business-to-Business (B2B) e-Commerce

Author(s): Venkatesh Shankar

Excerpt from the Handbook of Business-to-Business Marketing (Edited by Gary L. Lilien, Distinguished Research Professor of Management Science, The Pennsylvania State University and Rajdeep Grewal, Kenan-Flagler Business School, University of North Carolina, US). Complete book available at https://www.e-elgar.com/shop/handbook-of-business-to-business-marketing.

This chapter aims to offer better understanding of several important topics relating to B2B e-commerce. These issues include B2B electronic data interchange (EDI ), extranet, B2B exchanges or e-marketplaces and international B2B e-commerce. This chapter covers these issues in the B2B environment by providing an overview of e-commerce in the B2B environment according to an organizing framework. The essentials of e-commerce in B2B markets are reviewed. Further, summaries are offered about what is known about EDI , extranet, B2B exchange and international B2B e-commerce. To conclude, implications for researchers and practitioners are outlined.
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