AI, digitalization, and information technology

Capturing the Opportunity in B2B Services – A Pathway to Better Returns

As the demand for B2B services grows, so do the challenges for new entrants providing them.

July 23, 2023

Forrester Unveils Customer-Obsessed Growth Engine at its B2B Summit

The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.

July 16, 2023

The B2B Marketing Benchmark: A Global Look at the State of B2B Marketing

A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years.

June 19, 2023

B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers

Although many firms desire complete knowledge of all of their customers, proficiency in marketing measurement distinguishes those who succeed.

May 22, 2023

How B2B Organizations Can Navigate Fierce Competition

By becoming “customer-obsessed,” B2B firms can be better oriented for future growth and value creation.

April 16, 2023

B2B Sales Culture Must Change to Make the Most of Digital Tools

For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.

April 9, 2023

What Do Your B2B Customers Really Want?

In a recent study, B2B customers expressed strong preferences in self-service and collaboration with sellers.

March 25, 2023

The State of Chatbots in B2B Demand Generation

Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates.

March 7, 2023

How B2B Marketers are Employing Video Advertising

Video advertising is a tool that savvy B2B firms should consider utilizing even more in 2023.

January 22, 2023

How A Strong Collaboration Between CMO And CIO Accelerates Businesses’ Success

To effectively use marketing technologies, a close collaboration must be formed between marketing and information technology groups within an organization.

October 30, 2022

ISBM Pulse: AI, digitalization, and information technology

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