AI, digitalization, and information technology

The State of Chatbots in B2B Demand Generation

Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates.

March 7, 2023

How B2B Marketers are Employing Video Advertising

Video advertising is a tool that savvy B2B firms should consider utilizing even more in 2023.

January 22, 2023

How A Strong Collaboration Between CMO And CIO Accelerates Businesses’ Success

To effectively use marketing technologies, a close collaboration must be formed between marketing and information technology groups within an organization.

October 30, 2022

Bad News? Send an AI. Good News? Send a Human (Garvey, Kim, and Duhachek 2022)

While garnering favorable customer reactions following offerings is critical, the role of human or AI agents as the deliverers of offering information could prove to be a deciding factor.

October 16, 2022

What B2B Leaders Must Do for True Digital Transformation

In an hour-long webinar, the panel discusses how B2B firms can foster and accelerate B2B digital transformation.

October 3, 2022

Gartner Predicts 65% of B2B Sales Organizations Will Transition from Intuition-Based to Data-Driven Decision Making by 2026

The growth of online B2B selling will necessitate firms that firms adopt even more data-driven selling techniques in the near future.

July 29, 2022

Gartner Survey Reveals 86% of B2B Customers Expect Companies to Be Well-Informed About Their Personal Information During Service Interactions

Although B2B and B2C customers increasingly expect personalized service interactions, firms must balance this preference with data privacy concerns.

June 30, 2022

ISBM Pulse: AI, digitalization, and information technology

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How A Strong Collaboration Between CMO And CIO Accelerates Businesses’ Success

Bad News? Send an AI. Good News? Send a Human (Garvey, Kim, and Duhachek 2022)

What B2B Leaders Must Do for True Digital Transformation

Gartner Predicts 65% of B2B Sales Organizations Will Transition from Intuition-Based to Data-Driven Decision Making by 2026

Gartner Survey Reveals 86% of B2B Customers Expect Companies to Be Well-Informed About Their Personal Information During Service Interactions

B2B CMOs: Here Are Six Key Insights To Drive Growth And Strengthen Performance

5 Key Findings For B2B Marketers: Conversation Automation, Personalization, And AI

Traditional B2B Sales and Marketing Are Becoming Obsolete

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