AI, digitalization, and information technology

AI allows businesses to be even more agile, a critical benefit for the longer sales cycles found in the B2B world.

August 6, 2021

Artificial intelligence is a valuable tool in B2B marketing.

July 27, 2021

Improving the B2B buying experience can reap significant rewards for digitally savvy firms.

July 7, 2021

B2B organizations can use data-driven insights to allow their salesforce to spend more time on core tasks.

June 28, 2021

Several marketing trends are worth following in 2021 in the B2B domain.

June 10, 2021

Midsize B2B firms must address key challenges to be able to compete with larger organizations.

June 7, 2021

The Common Language Marketing Dictionary can help define key terms for marketers.

May 27, 2021

An omnichannel approach is the way of the future and the way of the present in B2B industries.

May 25, 2021

The use of artificial intelligence in B2B sales can bring new agility to decision-making.

May 14, 2021

The COVID-19 pandemic has accelerated a shift from analog processes to automated and digital-first engagements with customers, a process outlined

April 30, 2021

ISBM Pulse: AI, digitalization, and information technology