ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
Although the benefits of digital transformation efforts may be substantial for industrial companies, several key steps must be considered for successful implementation.
B2B firms must consider several key factors before investing into the digital self-service channels that buyers are increasingly demanding.
To succeed in the dynamic B2B digital environment, B2B marketers need to continually plan and execute state-of-the-art digital marketing strategies. This presentation will highlight useful organizing frameworks to think strategically about B2B digital marketing strategy and B2B e-commerce with examples. Presentation from the October 2021 ISBM Members Meeting.
For B2B firms, the importance of customer convenience considerations will continue to grow post-pandemic.
Industrial companies increasingly see the benefit in having robust e-commerce platforms, but several key questions must be asked as they begin advancing into a more digital domain.
Demand centers can provide a valuable service for B2B marketers, but their adoption often requires a redefinition of sales and marketing team roles within organizations.
AI allows businesses to be even more agile, a critical benefit for the longer sales cycles found in the B2B world.
Artificial intelligence is a valuable tool in B2B marketing.
Improving the B2B buying experience can reap significant rewards for digitally savvy firms.
B2B organizations can use data-driven insights to allow their salesforce to spend more time on core tasks.
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