Self-Service Buying is a Wake-Up Call for B2B Sales
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
AI experimentation is a key driver in strong revenue growth for B2B software firms.
Over 60% of organizations report plans to increase technology spending in 2024.
Although AI possesses the potential to assist in the NPD process, implementation rates are often low.
Effective frontline marketing will require B2B sellers to consider customer revenue lifecycles.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
B2B telecom growth will come in four key areas: broadband, enterprise network solutions, enterprise communication services, and 5G.
B2B event marketing can be improved through the use of artificial intelligence.
Frontline marketers will experience the future of artificial intelligence in three phases.
AI is already transforming the way firms conceive, develop, and launch new products. But where and how do you begin this journey?
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