ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Attendee preferences for B2B events continue to evolve following the increased digitization brought forth by the COVID-19 pandemic.
Energy and materials companies are increasingly investing in e-commerce and generative artificial intelligence.
A recent webinar by Bain & Company outlined how B2B firms can grow successfully given 2025’s many challenges.
Top performing B2B companies have integrated AI across many processes.
From evaluating potential buyers to providing real-time research assistance, the use cases for generative AI continue to grow.
AI can identify market opportunities, personalize content, customize pricing, automate selling tasks, and improve workforce performance.
AI can assist with a multitude of tasks during the fuzzy front end.
Currently, B2B marketers are using AI primarily to gather better data and insights, increase efficiency, and achieve time savings.
The rise of generative artificial intelligence has changed how firms create their own content and how they monitor content that appears on search engines.
B2B firms that implement genAI into their go-to-market functions successfully augment, automate, reimagine workflows, and drive transformational change.
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