digital – ISBM

B2B Sales Culture Must Change to Make the Most of Digital Tools

For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.

April 9, 2023

What Do Your B2B Customers Really Want?

In a recent study, B2B customers expressed strong preferences in self-service and collaboration with sellers.

March 25, 2023

Changing times for small- to mid-sized B2B technology providers: Rethinking the path forward

Just as agile decision-making kept many B2B technology providers afloat during the pandemic, it may also propel them during uncertain economic conditions in the near future.

February 28, 2023

5 Predictions for B2B Marketing in 2023

In determining areas of focus for 2023, B2B marketers should emphasize increased digitization of processes.

January 1, 2023

Here’s What Really Builds Customer Loyalty in the B2B Industry

In B2B industries, reducing customer purchasing effort can be a key contributor to future growth.

December 25, 2022

What B2B Leaders Must Do for True Digital Transformation

In an hour-long webinar, the panel discusses how B2B firms can foster and accelerate B2B digital transformation.

October 3, 2022

Gartner Predicts 65% of B2B Sales Organizations Will Transition from Intuition-Based to Data-Driven Decision Making by 2026

The growth of online B2B selling will necessitate firms that firms adopt even more data-driven selling techniques in the near future.

July 29, 2022

Why buyer intent and content will drive B2B’s e-commerce boom

With consumers increasingly preferring self-guided purchase journeys, producing engaging firm-generated content has become more important than ever.

July 15, 2022

Gartner Survey Reveals 86% of B2B Customers Expect Companies to Be Well-Informed About Their Personal Information During Service Interactions

Although B2B and B2C customers increasingly expect personalized service interactions, firms must balance this preference with data privacy concerns.

June 30, 2022

B2B CMOs: Here Are Six Key Insights To Drive Growth And Strengthen Performance

With numerous levers available to B2B CMOs with a revenue growth focus, six key actionable items have emerged from a large-scale survey.

June 23, 2022

ISBM Pulse: digital

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