ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to

ISBM Pulse: digital

prediction

5 Predictions for B2B Marketing in 2023

In determining areas of focus for 2023, B2B marketers should emphasize increased digitization of processes.

January 1, 2023

payment

Here’s What Really Builds Customer Loyalty in the B2B Industry

In B2B industries, reducing customer purchasing effort can be a key contributor to future growth.

December 25, 2022

digital

What B2B Leaders Must Do for True Digital Transformation

In an hour-long webinar, the panel discusses how B2B firms can foster and accelerate B2B digital transformation.

October 3, 2022

data

Gartner Predicts 65% of B2B Sales Organizations Will Transition from Intuition-Based to Data-Driven Decision Making by 2026

The growth of online B2B selling will necessitate firms that firms adopt even more data-driven selling techniques in the near future.

July 29, 2022

content

Why buyer intent and content will drive B2B’s e-commerce boom

With consumers increasingly preferring self-guided purchase journeys, producing engaging firm-generated content has become more important than ever.

July 15, 2022

service

Gartner Survey Reveals 86% of B2B Customers Expect Companies to Be Well-Informed About Their Personal Information During Service Interactions

Although B2B and B2C customers increasingly expect personalized service interactions, firms must balance this preference with data privacy concerns.

June 30, 2022

growth

B2B CMOs: Here Are Six Key Insights To Drive Growth And Strengthen Performance

With numerous levers available to B2B CMOs with a revenue growth focus, six key actionable items have emerged from a large-scale survey.

June 23, 2022

5 Key Findings For B2B Marketers: Conversation Automation, Personalization, And AI

As buyers to continue express their preferences for self-guided interactions, B2B firms must adapt their strategies.

June 12, 2022

metaverse

What the Metaverse Means for B2B Companies

Although many applications of the metaverse have been provided in B2C contexts, the potential impact of an engaging virtual environment can also be significant for B2B companies.

April 25, 2022

customer experience

How to boost growth in industrial services: Better customer experience

While industrial OEMs face significant challenges when designing improved customer experiences, following several key principles can provide meaningful progress.

March 8, 2022

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University Park, PA 16802
Phone: 814-863-2782
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Email: ISBM@psu.edu

© 2020 ISBM – Institute for the Study of Business Markets