Marketers Must Embrace AI To Augment B2B Event Success
B2B event marketing can be improved through the use of artificial intelligence.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
B2B event marketing can be improved through the use of artificial intelligence.
By meticulously mapping a customer’s buying journey, B2B companies can enhance customer experiences.
As B2B advertising budgets continue to rise, marketers will have more resources than ever to target specific audiences.
The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.
In a recent study, B2B customers expressed strong preferences in self-service and collaboration with sellers.
Just as agile decision-making kept many B2B technology providers afloat during the pandemic, it may also propel them during uncertain economic conditions in the near future.
In determining areas of focus for 2023, B2B marketers should emphasize increased digitization of processes.
In B2B industries, reducing customer purchasing effort can be a key contributor to future growth.
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