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Self-Service Buying is a Wake-Up Call for B2B Sales
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
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Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
B2B event marketing can be improved through the use of artificial intelligence.
By meticulously mapping a customer’s buying journey, B2B companies can enhance customer experiences.
As B2B advertising budgets continue to rise, marketers will have more resources than ever to target specific audiences.
The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.
In a recent study, B2B customers expressed strong preferences in self-service and collaboration with sellers.
Just as agile decision-making kept many B2B technology providers afloat during the pandemic, it may also propel them during uncertain economic conditions in the near future.
In determining areas of focus for 2023, B2B marketers should emphasize increased digitization of processes.
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