Next-Gen B2B Sales: How Three Game Changers Grabbed the Opportunity In a new generation of B2B selling, successful companies effectively employ three key tactics. March 18, 2024
Marketers Must Embrace AI To Augment B2B Event Success B2B event marketing can be improved through the use of artificial intelligence. February 11, 2024
6 Ways Personalized Customer Journey Data Rules the 2024 B2B Market By meticulously mapping a customer’s buying journey, B2B companies can enhance customer experiences. January 28, 2024
The Growing Importance of Audience Data in B2B Marketing As B2B advertising budgets continue to rise, marketers will have more resources than ever to target specific audiences. November 12, 2023
What Separates B2B GTM Outperformers in Tech and Telecom B2B outperformers in tech and telecom industries go to market more effectively than their competitors by focusing on four key areas. October 22, 2023
Customer Journey Management Capability in Business-to-Business Markets: Its Bright and Dark Sides and the Overall Impact on Firm Performance (Homburg and Tischer 2023) Although effective customer journey management can increase firm performance, how it is achieved can be costly. June 25, 2023
The Multiplier Effect: How B2B Winners Grow B2B companies that are thriving are more likely to be on the cutting edge of five key trends. April 30, 2023
5 Predictions for B2B Marketing in 2023 In determining areas of focus for 2023, B2B marketers should emphasize increased digitization of processes. January 1, 2023