ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Data-driven personalization is a key factor in achieving stronger sales performance in competitive markets.
Forrester’s annual list of B2B predictions focuses heavily on the integration of genAI and influencer marketing.
As B2B software increasingly includes access to AI agents, vendors are faced with a variety of pricing options.
Video content can help B2B brands stand out in a crowded search environment.
High-growth B2B companies focus on multichannel efforts across the buying cycle.
A survey of 1,500 B2B thought leaders revealed that building trust through video content creation is a critical goal.
B2B buyers continue to prefer self-service buying experiences.
Attendee preferences for B2B events continue to evolve following the increased digitization brought forth by the COVID-19 pandemic.
Energy and materials companies are increasingly investing in e-commerce and generative artificial intelligence.
A recent webinar by Bain & Company outlined how B2B firms can grow successfully given 2025’s many challenges.
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