E-commerce – ISBM

The anatomy of a successful B2B SaaS marketing strategy

An effective B2B software as a service marketing strategy is comprised of purposeful actions at four key stages.

July 5, 2022

B2B CMOs: Here Are Six Key Insights To Drive Growth And Strengthen Performance

With numerous levers available to B2B CMOs with a revenue growth focus, six key actionable items have emerged from a large-scale survey.

June 23, 2022

The potential hidden in your e-commerce checkout: B2B buyers

While expanding business offerings to attract B2B buyers can untap a new lucrative market, companies must consider the unique challenges inherent in serving B2B customers online.

March 22, 2022

Five digital and analytics battlegrounds for B2B aftermarket growth

B2B firms wishing to acquire additional revenue from aftermarket products and services must consider the impact of five key “levers” that they control.

March 14, 2022

How to boost growth in industrial services: Better customer experience

While industrial OEMs face significant challenges when designing improved customer experiences, following several key principles can provide meaningful progress.

March 8, 2022

Busting the five biggest B2B e-commerce myths

As investments in e-commerce channels by B2B firms continue to rise, several misconceptions about e-commerce may still need to be dispelled.

February 28, 2022

How B2B Businesses Can Get Omnichannel Sales Right

Integrating multiple channels into an effective omnichannel approach will require B2B firms to consider five key factors.

February 22, 2022

B2B Research Webinar Series – 1. Branding in B2B Firms & 2. B2B E-Commerce

This presentation is on two B2B Handbook Chapters: Branding in B2B Firms (Kevin Lane Keller & Philip Kotler) and B2B E-Commerce (Venkatesh Shankar) on November 19, 2021.

January 31, 2022

ISBM Pulse: E-commerce

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