ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Energy and materials companies are increasingly investing in e-commerce and generative artificial intelligence.
A recent webinar by Bain & Company outlined how B2B firms can grow successfully given 2025’s many challenges.
Top performing B2B companies have integrated AI across many processes.
B2B marketplaces can provide exciting opportunities and challenging governance choices.
Over half of recently surveyed companies plan to increase telecommunications and technology spending this year.
AI can identify market opportunities, personalize content, customize pricing, automate selling tasks, and improve workforce performance.
The rise of generative artificial intelligence has changed how firms create their own content and how they monitor content that appears on search engines.
B2B firms that implement genAI into their go-to-market functions successfully augment, automate, reimagine workflows, and drive transformational change.
Raising brand awareness and top of funnel performance has been the most important factor in determining future strategy for B2B marketers in 2024.
Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.
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