E-commerce – ISBM

B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers

Although many firms desire complete knowledge of all of their customers, proficiency in marketing measurement distinguishes those who succeed.

May 22, 2023

The Multiplier Effect: How B2B Winners Grow

B2B companies that are thriving are more likely to be on the cutting edge of five key trends.

April 30, 2023

B2B Sales Culture Must Change to Make the Most of Digital Tools

For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.

April 9, 2023

B2B Marketers Plan Greater Use of Incentives in Channel Partner Programs

For B2B marketers, investments in channel relationships are a key area of focus in 2023.

March 31, 2023

What Do Your B2B Customers Really Want?

In a recent study, B2B customers expressed strong preferences in self-service and collaboration with sellers.

March 25, 2023

How B2B Organizations Can Triumph in a Customer-Driven World

In an increasingly customer-driven world, firms must effectively engage in lifecycle revenue marketing.

March 15, 2023

The State of Chatbots in B2B Demand Generation

Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates.

March 7, 2023

Changing times for small- to mid-sized B2B technology providers: Rethinking the path forward

Just as agile decision-making kept many B2B technology providers afloat during the pandemic, it may also propel them during uncertain economic conditions in the near future.

February 28, 2023

Here’s What Really Builds Customer Loyalty in the B2B Industry

In B2B industries, reducing customer purchasing effort can be a key contributor to future growth.

December 25, 2022

B2B Marketing Success Hinges On Understanding Buyer Behavior

B2B buyer behavior has changed radically over the past few years, requiring firms to develop increased selling sophistication.

November 15, 2022

ISBM Pulse: E-commerce

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