
B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers
Although many firms desire complete knowledge of all of their customers, proficiency in marketing measurement distinguishes those who succeed.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
Although many firms desire complete knowledge of all of their customers, proficiency in marketing measurement distinguishes those who succeed.
B2B companies that are thriving are more likely to be on the cutting edge of five key trends.
For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.
For B2B marketers, investments in channel relationships are a key area of focus in 2023.
In a recent study, B2B customers expressed strong preferences in self-service and collaboration with sellers.
In an increasingly customer-driven world, firms must effectively engage in lifecycle revenue marketing.
Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates.
Just as agile decision-making kept many B2B technology providers afloat during the pandemic, it may also propel them during uncertain economic conditions in the near future.
In B2B industries, reducing customer purchasing effort can be a key contributor to future growth.
B2B buyer behavior has changed radically over the past few years, requiring firms to develop increased selling sophistication.
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