ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

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B2B Research Webinar Series – The Impact of the Internet on B2B Sales For Size and Structure

Speaker(s): Murali Mantrala and Sönke Albers
Presentation Date: November 2021
This presentation is on one B2B Handbook Chapters: The Impact of the Internet on B2B Sales for Size and Structure (Mantrala & Albers) on November 5, 2021.

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