ISBM Scholar

For over 30 years, ISBM has been supporting promising doctoral students who focus their dissertations on topics related to B2B marketing and identifying distinguished senior B2B marketing researchers as ISBM Distinguished Research Fellows. ISBM Scholars is a new initiative which aims to recognize strong B2B marketing scholars who have already made significant contributions to B2B marketing research, teaching, and practice but are within their first 10 years in the field after receiving their PhDs.

We would like to congratulate our inaugural class of ISBM Scholars who were inducted as ISBM Scholars during the June 2024, ISBM Academic Conference.

Andrew Crecelius

2024 ISBM Scholar

Associate Professor of Marketing
at Iowa State University

colleen harmeling

Colleen Harmeling

2024 ISBM Scholar

Persis E. Rockwood Associate Professor of Marketing
at Florida State University

Justin Lawrence

2024 ISBM Scholar

Associate Professor and William S. Spears Chair in Business Administration
at Oklahoma State University

Huanhuan Shi

2024 ISBM Scholar

Assistant Professor of Marketing & Research Director, Reynolds and Reynolds Sales Leadership Institute at Texas A&M University