About Us
The Institute for the Study of Business Markets (ISBM) is a non-profit research institute situated at the Smeal College of Business at the Pennsylvania State University. The mission of the ISBM is to play a leadership role in advancing the theory and practice of business-to-business (industrial) marketing, and to advance business marketing as a specialized field within the broader marketing discipline.
The ISBM sponsors a biennial academic conference, a biennial PhD camp, a PhD dissertation support competition, periodic special interest workshops, a series of PhD seminars (IPSS—ISBM PhD Seminar Series) available to B2B PhD students globally.
In you are a corporate user looking for our corporate partner, please visit isbm.com
Stefan Wuyts
Director
Professor of Marketing
at the Smeal College of Business at Penn State
J. Andrew Petersen
Associate Director
Associate Professor of Marketing
at the Smeal College of Business at Penn State
Lori Nicolini
Program & Event Manager
Program Coordinator and Event Manager for ISBM
at the Smeal College of Business at Penn State
Sotires Pagiavlas
Editor B2B Pulse
Assistant Professor of Marketing
at the Smeal College of Business at Penn State
Gary L. Lilien
Research Director Emeritus
Distinguished Research Professor of Management Science
at the Smeal College of Business at Penn State
Ralph Oliva
Membership Director Emeritus
Professor of Marketing
at the Smeal College of Business at Penn State