The Institute for the Study of Business Markets is holding its 2024 Biennial Academic Conference in State College, PA on June 4 – 6, 2024. The venue will be The Pennsylvania State University (Penn State), Smeal College of Business, State College, PA.

This year’s conference will kick‐off Tuesday evening, June 4^th at 5:00PM with a special ISBM 40^thAnniversary Celebration. We will then begin Wednesday morning, June 5^th with joint Academic and Members sessions in the morning followed by concurrent sessions Wednesday afternoon and Thursday.   Please Note: The ISBM PhD Camp will be held all day, Tue, June 4.)

Conference Schedule

Conference Venue Hotel and Travel Information

Directions, Parking, and Accommodations

Conference Objectives

To develop new ideas and new ways to address the pressing issues at the interface of the B2B academic communities; generate new research approaches and ideas; and to provide a forum for interaction amongst the world’s leading B2B researchers.

We are interested in papers and special sessions which focus on important and emerging topics related to B2B Marketing. Some examples of important and emerging topics include the six priority domains identified in the 2021 ISBM B2B Trends Study (https://isbm.org/wp-content/uploads/2021/10/2021-ISBM-B2B-Trend-Study.pdf), which revolve around Agile, Remote, Digital, Sustainability, Value, and Governance.

We are certainly open to receiving submissions which address other important and emerging B2B Marketing topics. Now that we find ourselves at the 40-year juncture, we invite attendees to look forward and focus on key challenges for the coming years.

Finally, since this year the ISBM will be holding its Corporate Members Meeting at the same time and place as the academic conference, we expect many marketing executives to join the sessions. Therefore, we are especially excited to receive submissions, and special session proposals, which have a significant connection to B2B practice.

We invite you to submit an abstract to be presented at the conference or submit a special session.

Click here for Submission Guidelines

Conference Sponsor

• Penn State’s Institute for the Study of Business Markets (ISBM)

Conference Organizers

For More Information