ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to 

Strategic Alliances in a Business-to-Business Environment

Author(s): Robert E. Spekman

Excerpt from the Handbook of Business-to-Business Marketing (Edited by Gary L. Lilien, Distinguished Research Professor of Management Science, The Pennsylvania State University and Rajdeep Grewal, Kenan-Flagler Business School, University of North Carolina, US). Complete book available at https://www.e-elgar.com/shop/handbook-of-business-to-business-marketing.

To acquire and utilize a diverse set of capabilities, firms develop alliance strategies that help integrate different disciplines and bodies of knowledge; provide access to technologies, markets and customers that might not be easily reached otherwise; enable the acquisition of R&D; and employ innovations that might otherwise be too costly to implement and might allow one technology or set of standards to dominate another. This chapter on strategic alliances begins by discussing the different conceptual frameworks used by scholars to develop the notion of alliances. Next, alliances are defined in the context of these prevailing conceptual frameworks. The stages of alliance development are discussed, beginning with strategic intent and partner selection. Then alliance governance is discussed. The chapter concludes with managerial and academic implications.
joint coffee mugs

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Share: "Strategic Alliances in a Business-to-Business Environment" with your followers.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email