ISBM PhD Camp 2024 - Campers
Name
University Affiliation
Email:
EXAMPLE SHORT BIO – HERE: 1-2 paragraphs
Lisa Scheer is the Emma S. Hibbs Distinguished Professor and marketing doctoral coordinator at the University of Missouri Trulaske College of Business and Professor of Strategic Business-to-Business Management at University of Graz (Austria). She has been formulating and studying strategy since growing up in a family business. Dr. Scheer earned her PhD in Marketing at Northwestern University’s Kellogg School of Management after receiving a BSBA (logistics and marketing) and MBA (marketing) at the University of Missouri.
Dr. Scheer’s research on marketing strategy and marketing relationships is both academically rigorous and managerially relevant, examining factors such as channel strategy, sales strategy, boundary spanner advocacy and corruption, interdependence, trust, and fairness. Her research has been published in the Journal of Marketing Research, Journal of Marketing, Academy of Management Journal, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of International Marketing, and other outlets.
ISBM PhD Camp 2024 - Faculty Camp Counselors
Lisa Scheer
Camp Director
University of Missouri & University of Graz
Email: scheer@missouri.edu
EXAMPLE SHORT BIO – HERE: 1-2 paragraphs
Lisa Scheer is the Emma S. Hibbs Distinguished Professor and marketing doctoral coordinator at the University of Missouri Trulaske College of Business and Professor of Strategic Business-to-Business Management at University of Graz (Austria). She has been formulating and studying strategy since growing up in a family business. Dr. Scheer earned her PhD in Marketing at Northwestern University’s Kellogg School of Management after receiving a BSBA (logistics and marketing) and MBA (marketing) at the University of Missouri.
Dr. Scheer’s research on marketing strategy and marketing relationships is both academically rigorous and managerially relevant, examining factors such as channel strategy, sales strategy, boundary spanner advocacy and corruption, interdependence, trust, and fairness. Her research has been published in the Journal of Marketing Research, Journal of Marketing, Academy of Management Journal, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of International Marketing, and other outlets.