ISBM

OUR MEMBERS TELL US THAT THEY GET ENORMOUS VALUE FROM OUR EVENTS AND COURSES

Institute events are designed to deliver relevant, timely content in an intimate, non-commercial environment, ideal for connecting with world-renowned thought leaders and creating long-standing friendships with other B2B practitioners.

Current Events

Customer Engagement Marketing (Spring 2019)

Tuesdays beginning Feb 12, 2019
Online

Structural Equation Modeling for B2B Research (Spring 2019)

Wednesdays beginning Feb 13, 2019
Online

B2B Marketing Foundations

Feb 19-20, 2019
Pittsburgh, Pennsylvania

Value Proposition Development

Feb 19-20, 2019
Pittsburgh, Pennsylvania

Change Management for Growth

Feb 19, 2019
Pittsburgh, Pennsylvania

New Product Blueprinting

Apr 2-3, 2019
Atlanta, GA

Spring 2019 Members Meeting

Apr 3-5, 2019
Boston, MA

Voice of the Customer

Apr 23-24, 2019
Boston, MA

Sales Leadership and Management

May 6-10, 2019
Houston, TX

The Role of Brand in B2B

TBD
Pittsburgh, Pennsylvania

Integrated Marketing Communication in a Digital World

Jun 19-20, 2019
Pittsburgh, Pennsylvania

Winning at New Products

TBD
Pittsburgh, Pennsylvania

Competitor Analysis and Market Intelligence

Jun 19-20, 2019
Pittsburgh, Pennsylvania

Value and Pricing Strategy

Jun 19-20, 2019
Pittsburgh, Pennsylvania

Becoming An Effective Marketing Leader

Oct 15-16, 2019
Pittsburgh, Pennsylvania

The Art of Selling

Oct 15-16, 2019
Pittsburgh, Pennsylvania

Digital Marketing Tactics

Oct 15-16, 2019
Pittsburgh, Pennsylvania

Customer Experience Strategy and Journey Mapping

Oct 15-16, 2019
Pittsburgh, Pennsylvania

PAST EVENTS

Keeping “Be Yourself” a Part of Your Product Development Plans

Nov 7, 2018
Online

Jam Session: B2B Digital Spending: Strategic Investment or Justified Expense

Nov 1, 2018
Pittsburgh, Pennsylvania

The 5 Obstacles to Converting Value Pricing and Value Selling Capabilities Into Growth and Profit

Oct 18, 2018
Online

Listening to the Voice of the Customer

Oct 10-11, 2018
Chicago, IL

Diagnosing Your B2B Growth: New (free) Tools to Benchmark & Drive Organic Growth

Sep 27, 2018
Online

August 2018 Members Meeting

Aug 8 - 9, 2018
MIT, Sloan School of Management, Cambridge, MA

2018 ISBM Academic Conference

Aug 8 - 9, 2018
MIT, Sloan School of Management, Cambridge, MA

2018 ISBM PhD Camp for Research in Business-to-Business Markets

Aug 7 - 8, 2018
MIT, Sloan School of Management, Cambridge, MA

Capturing Customer Loyalty

Jul 18, 2018
Online

Dynamic Pricing in a Digital World

Jul 11, 2018
Online

AI Within Reach: Demystifying Artificial Intelligence and Making It Work For You

Jun 28, 2018
Online

Customer Experience Strategy and B2B Best Practices

Jun 13-14, 2018
Pittsburgh, Pennsylvania

Strategic B2B Marketing: Building a Marketing Plan

Jun 13-14, 2018
Pittsburgh, Pennsylvania

Impact of Digital on the Salesforce

May 30, 2018
Online

The Golden Thread – Creating A Customer-Centric Culture

May 22, 2018
Online

Best Practices for Winning Your Best Price

May 15-16, 2018
Pittsburgh, Pennsylvania

Innovation Strategy and Portfolio Management

May 15-16, 2018
Pittsburgh, Pennsylvania

Ohio Buckeye Local Area Networking Event – at Lubrizol

May 15, 2018
Lubrizol, Wickliffe, Ohio

Brand Safety: Protecting Your Brand in the Digital Age

Apr 17, 2018
Online

Listening to the Voice of the Customer

Apr 10 - 11, 2018
Boston, MA

ISBM Members Meeting

Mar 7 - 8, 2018
Penn State Business Building Park Avenue University Park, PA 16802

Local Area Network Event (LANE) Pittsburgh

Feb 1, 2018
WESCO, Pittsburgh

CONFERENCE
PRESENTATIONS

All of our conference materials are available on our private, members-only platform, B2B Pulse.

 

MEMBERS ACCESS

SPEAKERS WANTED!

At the Institute, we are always looking for subject matter experts, thought leaders and experienced practitioners to speak at our webinars and live events. If you have a case to share, or an interesting point-of-view on a relevant topic, contact us.
CONTACT US