This PhD seminar will be taught by Dr. Sundar Bharadwaj. Our purpose is to gain a solid understanding of the concepts, theories, models, and paradigms that constitute marketing strategy formulation. Because discussion and debate are fundamental to a seminar of this type, it is important that everyone prepare for each meeting by keeping up with readings, and by being prepared to discuss, debate, and challenge. Everyone is expected to enter fully the discussion each time we meet. Excellent preparation is the foundation of quality involvement and I hope preparation for this seminar will be a high priority for you.

It will consist of six sessions of 120 minutes. The course will be held on Tuesdays from 11:00AM – 1:00PM beginning April 2, 2024.

Please follow the Admission Procedure (https://isbm.org/admission-procedure/) when registering for this Course.