ISBM Distinguished Research Fellows
The ISBM Distinguished Research Fellow program provides even more opportunities to ask top researchers specific questions about their business marketing problems and opportunities. As thought leaders in specific business marketing topics, all ISBM Distinguished Research Fellows—scholars at leading universities—have strong track records consulting to businesses around the globe, in addition to their extensive teaching and publishing activities. They know and respect real-world business management and leading-edge solutions, and they are dedicated to applying their knowledge to actual marketing problems and opportunities.
An “ISBM Fellow” is:
- A recognized senior scholar and thought leader in one or more domains of B2B marketing,
- Dedicated to the Institute’s mission of advancing both the theory and the practice of the discipline,
- Dedicated to working with practitioners, is deeply involved in B2B education, is active in field research and publication in respected journals, and
- Active in ISBM academic meetings, practitioner meetings and/or ISBM educational programs.
Introducing the 2024 ISBM Distinguished Research Fellows
Complete List of ISBM Distinguished Research Fellows
ISBM Distinguished Research Fellows
| Title | Description |
|---|---|
| Ahearne, Michael | University of Houston: Salespeople and Sales Organization Performance |
| Anderson, James C. | Northwestern University: Value-Based Marketing, Discernment |
| Bharadwaj, Sundar | University of Georgia: Marketing Strategy, Performance and Metrics, Customer Management, Innovation, Marketing-Finance Interface, Branding and Brand Management & Strategy |
| Cooper, Robert G. | McMaster University, Emeritus: New Offering Processes, Stage Gate |
| Day, George S. | University of Pennsylvania, Emeritus in Service: Competitive Strategies, New Product Development, Marketing Management, Strategic Planning |
| Fahey, Liam | Babson College, Emeritus & Leadership Forum, Inc.: Competitive Strategy |
| Gopalakrishna, Srinath | University of Missouri: B2B Marketing & Sales Management; Business Tradr Shows |
| Grewal, Rajdeep | University of North Carolina: Strategic Marketing, Inter-firm Relationships |
| Griffin, Abbie (retired) | University of Utah, Emerita: Voice of the Customer |
| Houston, Mark | Texas Christian University: Entertainment Product Success, Innovation/Technology Management, Product Development, Channels/Relationship Marketing |
| Jap, Sandy D. | Emory University: Partnering, Relationship Management, Distribution Channels and Routes-to-Market Strategy, Industrial Sourcing, Procurement |
| Jaworski, Bernie | Claremont Graduate University: Leadership, Strategy, and Client Management |
| Joachimsthaler, Erich | Vivaldi_: Brands, Innovation, Leveraging New Growth Opportunities, and Marketing Strategies |
| Johnston, Wesley J. | Georgia State University: Key Account Management/Salesforce Management, Customer Relation Management |
| Kohli, Ajay K. | Georgia Tech: Market Orientation, Sales Orientation |
| Kumar, V | Brock University: New Product Management, Marketing Models, Database Marketing, Customer Relationship Management, Marketing Intelligence, Marketing Strategy |
| Lilien, Gary L. (retired) | Penn State, Emeritus: Segmentation, Targeting, Positioning |
| Narayandas, Das | Harvard Business School: B-to-B Marketing Strategy/Loyalty |
Narus, James (retired) | Wake Forest University, Emeritus: Channel Strategy |
| Palmatier, Robert | University of Washington: Marketing Strategy and Sales |
| University of Cologne: The intersection of CRM, Digital Marketing, Retailing, Sales, and Advertising | |
| Sawhney, Mohan | Northwestern University: Business Innovation, Technology Marketing, New Media, Digital Marketing, Engagement Marketing |
| Scheer, Lisa K. | University of Graz & University of Missouri: Relationships, Trust, Loyalty, Strategy |
| Schultz, Don E. (deceased) | Northwestern University: Integrated Marketing Communications |
| Shankar, Venky | Southern Methodist University: Digital Business, Marketing Strategy, Retailing, International Marketing and Pricing |
| Sheth, Jagdish | Emory University: Segmentation Marketing/Strategy |
| Shridhar, Hari | Texas A&M University: Marketing Strategy (financial & socio economic impact), Causal effects of Marketing Interventions, Marketing Strategy / Quantitative Modeling |
| Spekman, Robert E. (retired) | University of Virginia, Emeritus: Alliances |
| Srinivasan, Raji | University of Texas at Austin: Marketing Metrics, Organizational Innovation, New Product Development |
| Srivastava, Rajendra K. | Indian School of Business: B-to-B Branding, Marketing Return on Investment |
| Tellis, Gerard J. | University of Southern California: Innovation, Advertising, New Products, Market Entry |
| Thomas, Robert J. | Georgetown University, Emeritus: Segmentation Marketing, New Product Development |
| Weitz, Barton (deceased) | University of Florida: Sales Management |
| Wiersema, Fred (retired) | Business Strategist: Customer Intimacy, Leadership |
| Wuyts, Stefan | Penn State University: B2B Marketing, Interorganizational Relationships, Innovation, Networks |
| Zoltners, Andris A. (deceased) | Northwestern University: Sales Force Strategy and Management |