ISBM Founders Fund

The Institute for the Study of Business Markets (ISBM) was founded at Penn State in 1983 by Irwin Gross, Gary Lilien and the late Dave Wilson with two main missions:

• B2B knowledge creation through funding and encouragement of global university research in B2B markets.

• Improve the Practice of B2B Marketing by identifying the best B2B thinking and practices and sharing that information among the supporting businesses through meetings, publications, and other forms of dissemination.

In recognition of over 40 years of focus on the ISBM’s continuing focus on these two missions, retired ISBM Directors and Founders Irwin Gross, Gary Lilien and Ralph Oliva have created the ISBM Founders Fund at Penn State.

The goal of the Fund is to provide financial support to the ISBM to further its mission to provide thought leadership in the B2B domain globally.

The ISBM has supported aspiring B2B marketing scholars across the globe and this Fund is yet another manifestation of these B2B giants’ selfless dedication and shared passion for B2B marketing. The Fund will give ISBM the ability to create new and more impactful initiatives that will advance the theory and practice of B2B marketing globally. ISBM plans to launch new activities to help next generations of doctoral students and young scholars. and will also take new initiatives to connect B2B marketing academics and practitioners. The Fund opens an exciting new chapter for the ISBM!

The Fund welcomes contributions from all who support the ISBM’s mission and vision. Gifts to the ISBM Founders Fund can be made below.