ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to

ISBM Scholar

For over 30 years, ISBM has been supporting promising doctoral students who focus their dissertations on topics related to B2B marketing and identifying distinguished senior B2B marketing researchers as ISBM Distinguished Research Fellows. ISBM Scholars is a new initiative which aims to recognize strong B2B marketing scholars who have already made significant contributions to B2B marketing research, teaching, and practice but are within their first 10 years in the field after receiving their PhDs.

We would like to congratulate our inaugural class of ISBM Scholars who were inducted as ISBM Scholars during the June 2024, ISBM Academic Conference.

Associate Professor of Marketing
at Iowa State University

Persis E. Rockwood Associate Professor of Marketing
at Florida State University

Associate Professor and William S. Spears Chair in Business Administration
at Oklahoma State University

Assistant Professor of Marketing & Research Director, Reynolds and Reynolds Sales Leadership Institute at Texas A&M University

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Phone: 814-863-2782
Email: isbm@psu.edu

© 2024 ISBM – Institute for the Study of Business Markets

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

© 2020 ISBM – Institute for the Study of Business Markets