AI – ISBM

B2B Sales Culture Must Change to Make the Most of Digital Tools

For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.

April 9, 2023

The State of Chatbots in B2B Demand Generation

Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates.

March 7, 2023

Bad News? Send an AI. Good News? Send a Human (Garvey, Kim, and Duhachek 2022)

While garnering favorable customer reactions following offerings is critical, the role of human or AI agents as the deliverers of offering information could prove to be a deciding factor.

October 16, 2022

Modern Business Models

This article, focusing on AI, platforms, and network effects, distinguishes between products that are “like air” (that one needs continuously and is critical for survival) versus “like hair cuts” (that one needs only once in a while and can do without). The authors describe the notion of a ‘modern business model’, and demonstrates how these companies are more resilient.

August 31, 2020

Transcendent Trends Shaping the Future of B2B Marketing (John Martin)

The world will change more in the next 10 years than it has in the past 30. It’s difficult for leaders at every level to know where change will happen next, and even more so, the implications to their organization’s success.

September 26, 2019

ISBM Pulse: AI

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B2B Sales Culture Must Change to Make the Most of Digital Tools

Bad News? Send an AI. Good News? Send a Human (Garvey, Kim, and Duhachek 2022)

Modern Business Models

Transcendent Trends Shaping the Future of B2B Marketing (John Martin)

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