ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Forrester’s annual list of B2B predictions focuses heavily on the integration of genAI and influencer marketing.
Because AI can be integrated into so many aspects within the sales function, organizations must have a clear vision for its role.
As B2B software increasingly includes access to AI agents, vendors are faced with a variety of pricing options.
Video content can help B2B brands stand out in a crowded search environment.
High-growth B2B companies focus on multichannel efforts across the buying cycle.
A recent study by McKinsey & Company revealed 13 key technology trends in 2025.
The increased reliance of buyers on AI-curated research results requires sellers to re-think their content strategies.
Energy and materials companies are increasingly investing in e-commerce and generative artificial intelligence.
A recent webinar by Bain & Company outlined how B2B firms can grow successfully given 2025’s many challenges.
Top performing B2B companies have integrated AI across many processes.
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