The Truth About B2B Sales and Marketing Alignment There is a tremendous gap between C-suite perceptions of sales and marketing alignment and that of professionals across both functions. November 11, 2024
The ‘Circles of Doom’: Quantifying the Misalignment of B2B Marketing and Sales In B2B markets, marketing and sales efforts are often misaligned, leading to losses in revenue and greater customer churn. October 8, 2023