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ISBM Pulse: alignment

The Truth About B2B Sales and Marketing Alignment

There is a tremendous gap between C-suite perceptions of sales and marketing alignment and that of professionals across both functions.

November 11, 2024

The ‘Circles of Doom’: Quantifying the Misalignment of B2B Marketing and Sales

In B2B markets, marketing and sales efforts are often misaligned, leading to losses in revenue and greater customer churn.

October 8, 2023

Forrester Unveils Customer-Obsessed Growth Engine at its B2B Summit

The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.

July 16, 2023

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Phone: 814-863-2782
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Email: ISBM@psu.edu

ISBM Pulse: alignment

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The Truth About B2B Sales and Marketing Alignment

The ‘Circles of Doom’: Quantifying the Misalignment of B2B Marketing and Sales

Forrester Unveils Customer-Obsessed Growth Engine at its B2B Summit

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