The ‘Circles of Doom’: Quantifying the Misalignment of B2B Marketing and Sales In B2B markets, marketing and sales efforts are often misaligned, leading to losses in revenue and greater customer churn. October 8, 2023
Forrester Unveils Customer-Obsessed Growth Engine at its B2B Summit The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology. July 16, 2023