ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: analysis

AI can assist with a multitude of tasks during the fuzzy front end.

February 24, 2025

In a recent report, marketing outperformed blogs, customer success stories, and case studies.

July 1, 2024

A recent survey of B2B buyers revealed their preferences for content type, delivery, and timing.

May 15, 2023

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu