ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Improving the B2B buying experience can reap significant rewards for digitally savvy firms.
Ambiguous contractual language between parties can lead to outcomes that benefit franchisors.
B2B companies must consider whether volume discounts are necessarily for all buyers.
An omnichannel approach is the way of the future and the way of the present in B2B industries.
The COVID-19 pandemic has forced buyers and sellers to shift a significant amount of their interactions to online platforms, with
The use of artificial intelligence in B2B sales can bring new agility to decision-making.
The COVID-19 pandemic has necessitated the creation of B2B e-commerce platforms.
The COVID-19 pandemic has accelerated a shift from analog processes to automated and digital-first engagements with customers, a process outlined
CEOs can impact sales in B2B settings, but their roles in the sales process must be carefully managed.
The B2B companies that focus on providing effective digital customer experiences will reap the rewards of an increasingly online B2B buying process.
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