ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: brand awareness

Raising brand awareness and top of funnel performance has been the most important factor in determining future strategy for B2B marketers in 2024.

December 9, 2024

Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary.

April 1, 2024

The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.

October 1, 2023

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

B2B Pulse Login