ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: brand value

  • Category

  • Topics

All Archives by Month
CMO

The 5 Types of B2B CMOs

Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary.