ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Companies are investing more in B2B events, with an increased emphasis on smaller, in-person gatherings.
Marketers should look deeper into several metrics to set their budgets, not just their peers’ spending.
Although B2B marketing expenditures are expected to continue to grow over the next five years, the ways in which firms intend to spend their budgets vary significantly.
A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years.
As B2B marketers forecast how they will spend their allotted resources in 2023, a recent survey revealed similarities and areas of divergence.
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