buyer-seller

What Do Your B2B Customers Really Want?

In a recent study, B2B customers expressed strong preferences in self-service and collaboration with sellers.

March 25, 2023

Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets (Kumar et al. 2023)

With the rise of group purchasing organizations, determining the optimal relationship between buyers and sellers has become an even greater challenge.

February 19, 2023

ISBM Pulse: buyer-seller

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What Do Your B2B Customers Really Want?

Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets (Kumar et al. 2023)

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